Form Design – 20 Usability Tips and Best Practices

A web form is an entrance, a phase transition from sheer interest to turning into an actual customer. Therefore, it is reasonable to make the form design inviting and user-friendly. The process of filling out a form should be as easy as putting two and two together, since people to who face some issues and get failures more likely associate it with your brand. And your reputation instantly looses its balance. So believe it or not, but one tiny form can mess up your brand reputation. You don’t want that, do you?

How to avoid such a fail? First of all you are to remember that any form is a business card of your brand, a face of your company. It is the very first step in your interaction with your potential clients, and it should look easy, warm and inviting…

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