One Logo to Rule Them All: A Simple Solution

Think of the best, most iconic logos: Nike, McDonald’s, Coca-Cola.  All three are simple, controlled, and use almost exclusively single lines and text to create a brand image.

When trying to develop a new logo, or redesign an old one, there is only one characteristic you should consider: simplicity.  Try to focus on line, duo-tone color schemes, and text only at first.  See what you can produce limiting yourself to simple elements first, instead of trying to incorporate every design trick you’ve ever learned…

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