Right Typography and Color Palette for Your Business

Human brain can identify different colors and the impulse of each of the colors has different effects on our mood and life. This strong impulse of color has been successfully employed by management strategists in promoting brands. Creating a positive impulse for a particular brand is what the company needs.

Today in this world of globalization and marketing innovations several brands have been given a specific color so that customers can easily identify the brand by just looking at the color. Thus color is an important tool for marketing. Multinational companies like Kodak and Coke have created an identity with a specific color. The soccer or cricket teams of each nation have distinct colors which reflect the nation’s culture and traditional values. While the Dutch have orange, Australians’ yellow, Indians are called “Men in Blue”; similarly every big company believes that colors do reflect the organization’s character and attitude…

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