What makes a great call to action button?

We all use call to action buttons, some of us even everyday – so what are they?
Call to action buttons are the links or the buttons on sites that you want customers or clients to click on. They are the central part of your site and provide your customer with guidance and are what your site is centered around in many ways – generally a link to buy, signup or to enter details.
They are used in a number of ways, though the aforementioned are the most typical. When you call on Skype the call to action button is the ‘call’ button. When you purchase an item on Amazon, it is the ‘buy’ button…

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